The primary objective of every business is to increase their bottom-line. However, a rise in revenue requires better marketing that will convert more customers. While developing a website and using email marketing has its perks, social media has the power to boost your income tremendously. With almost 45% of the world’s population on social media, it is easier to reach a broad audience. Besides, 54% of internet users use social media to find new products. Therefore, companies should leverage YouTube, Facebook, Instagram, and Twitter to get new customers.

While 73% of marketers applaud the effectiveness of social media, they find it hard to coordinate all the social activities involved. Luckily, HubSpot provides a marketing automation platform as well as social media tools to power your social media marketing strategy. With HubSpot, you can streamline workflows and engage the audience on multiple social pages with little effort. Read on for insights on how you can maximize HubSpot’s social media tools to increase your bottom-line.

Social Media Scheduling

Social media requires a constant supply of fresh content to be effective. Therefore, marketers must promote content, interact with internet users, and share the latest industry news. Unfortunately, social publishing consumes a lot of time for marketers with busy schedules. However, HubSpot’s social media publishing tool saves the day. It allows marketers to organise their social media posts and reach the intended audience at the right time to drive traffic. How does the HubSpot tool lend a helping hand to marketers?

The social tool allows content managers to publish content on social media pages whenever they want. The best part is that they do not have to carve out a few hours daily for posting updates. Instead, they can schedule the social media posts for when they expect maximum engagement from their followers. The tool also permits bulk uploads to multiple social pages, and you can customise the posting time. HubSpot scheduling tool not only saves time but also ensures marketers create quality content.

Social Media Calendar

Social media marketing is a time sucker. Therefore, without proper planning, your efforts may fall through the cracks. To stay sane and on top of your marketing efforts, you need to use the HubSpot social media calendar. A social calendar allows you to plan posts for the whole week or the entire month. Figuring out what to post every day is stressful. Therefore, instead of wasting time deciding what to share with your followers, you can plan and organise it in your calendar well in advance.

With a social media calendar, you can customise content and posts across all platforms. However, when organising your calendar, you should study the buyer's behaviours and post content when you are likely to get your followers online. Such efficiency and organisation will improve engagement and traffic.

Social Media Monitoring

Engagement is the best conversion tool. It connects marketers with their audience on a personal level. Besides, it also builds loyalty and affinity. While marketers need to interact with their audience, it is impossible to respond and follow conversations the whole day. However, you still need to maintain some level of interaction to understand your buyers’ persona and improve customer satisfaction. With the HubSpot social monitoring tool, you can keep track of meaningful conversations and twitter messages. You can respond to users’ queries and comments or follow their contact lists. With the monitoring tool, you can connect with your leads and prospects effectively. Using the social media inbox on the HubSpot platform, you can follow the activity in your social networks in three streams:

• Conversations: With this stream, you can keep tabs on ongoing discussions that mention your business irrespective of whether they follow you or not, and you can reply to users and encourage further communication.
• Interactions: If you want to look at your interactions with your followers and audience, then this stream will give you the information you want.
• New follower: With LinkedIn welcoming at least two new members every second, your following is bound to increase. You should pay attention to new followers by checking out their profiles and following them back or sending a reply.

With these streams, businesses can keep track of Twitter feeds and conversations in real-time, and get insights on what customers are saying about them. You can also follow your competitor’s streams and use the information to create a better social media marketing strategy.

Social Media Reports

After scheduling, publishing content, and engaging your audience, what next for you social media marketing? You need to evaluate and measure the performance of your marketing efforts to make the necessary adjustment and avoid wasting resources. The HubSpot social reporting tool shows you how your followers engage with your content. It tracks engagement metrics such as clicks, interactions, and performance of posts.

HubSpot offers numerous digital marketing solutions aimed at improving online businesses. Their social media tools help companies to drive engagement and build loyalty, which increases sales.

If you are interested in finding out more about the HubSpot platform feel free to get in touch with the team at GrabSome. GrabSome is one of the few HubSpot partners in Ireland. HubSpot partner agencies are provided with additional training in marketing, sales, and managing accounts using HubSpot. Read about the benefits of working with a HubSpot partner.